What Is a Progressive Web Application (PWA)?
Converting traditional websites to Progressive Web Applications examples has been a trendy topic in the previous year, so you'll almost certainly hear about it.
This new technology uses modern web APIs to provide consumers with a
native-app-like experience.
We can create fast-loading dynamic apps with full-screen
mode, push alerts, and a spot-on consumers' home screens thanks to the PWA all without the effort of downloading, installing, and updating the apps.
Furthermore, Progressive Web Apps may run offline, allowing
users to continue surfing the app even if their network connection is poor or
unavailable, something that is impossible with a mobile web or native app.
To deliver app-like experiences, Progressive Web App makes
use of service workers, web app manifests, and other web-platform
characteristics in tandem with progressive enhancement.
Is a Progressive Web App (PWA) Necessary If We Already Have a Mobile App?
Why not, right? Progressive Web Apps have a number of benefits over native apps. Customers are more likely to install a PWA than a native app, for example.
Users must go to an app store, search for, download, and install the mobile app instead of clicking the "Add to home screen" button and waiting a few seconds to install the PWA.
The Progressive Web Application uses less data storage than
the native app at the moment. In short, offering both a Progressive Web App and
a mobile app to your clients will be the best thing you can do for them.
Has anyone used Progressive Web Apps and had success with
them?
Yes, many firms have created their own Progressive Web Apps
and had great success with them. This year, we'll show you a few remarkable
instances of Progressive Web Apps in this article.
Lancôme is a great example of a progressive web app.
1. 1..Lancôme
cosmetics is another well-known business that has effectively implemented Progressive Web Application technology.
Although the number of mobile users has increased substantially in recent years, mobile online conversions are still quite low when compared to desktop conversions, according to Lancôme.
They established a mobile app after that, but it only pleased Lancôme’s committed clients who have regular buying needs and are eager to download the app.
Finally, they opted to create a Progressive Web App, which
resulted in the following: a 15% decrease in bounce rates, a 50% rise in mobile
sessions, a 17% boost in conversion rates, and so on.
Rather than altering their base site, Lancôme turned to new web technologies such as Progressive Web Apps (PWA) to create an immersive, app-like experience.
They used service workers to provide stable performance on shaky networks, as well as push messages for re-engagement.
2. Ali Baba
As you may be aware, Alibaba is one of the world's top online B2B companies, serving over 200 countries. As a result, providing a great mobile experience is always their top priority.
First, they concentrated on creating a mobile web and app with a pleasing design and intuitive functioning.
However, they eventually realized that these were insufficient tools for user engagement and devised a solution: developing a Progressive Web App.
Fortunately, this proved to be a sound strategy as their
conversion rate skyrocketed (76 percent). Furthermore, their PWA is extremely
effective in engaging people on the site, as the number of active users
increased by 30%.
3. Ali Express
Ali Express is a well-known e-commerce site where you can buy
almost everything, including clothing, accessories, gadgets, pet supplies, and
household goods.
They, too, followed the Progressive Web App strategy as part
of the Alibaba Group, and have experienced a lot of excellent results.
Ali Express' conversions increased by 104 percent after just
a few days of using the Progressive Web App. Furthermore, their users view more
pages per session and spend an average of longer time per session.
4. 4. Trivago
Trivago is a travel service that uses Progressive Web App technology to provide clients with smooth interactions. Its PWA has an easy-to-use interface that allows travelers to easily compare hotel pricing, read reviews, and book a certain hotel.
It also helps hoteliers save time and
money by reducing their search marketing efforts.
Triage's hotel search engine had a significantly greater conversion rate than its native app thanks to the power of PWA. Furthermore, the click-through rate for hotel reservations increased by 97 percent.
5. Twitter Lite
Twitter Lite, which was first released in 2017, is a progressive online app that combines the best characteristics of both current web and native apps. It resulted in improved mobile web performance and user engagement, as well as a large increase in ad clickthroughs and time spent on the mobile web.
Surprisingly, Twitter Lite recorded roughly 80% more tweets than
the native app had previously. Furthermore, the bounce rate has decreased by
20%. Even when the PWA is closed, a lot of web push messages show.
6. 6. Pinterest
Pinterest is by far the most well-known website for finding
creative inspiration. However, it has a low conversion rate for signups and
mobile app installations (roughly 1 percent ). That is why they have switched
to Progressive Web Apps.
7. 7. Jumia
Jumia is another name on our list of great Progressive web application. This company's target clients are African holidaymakers and business travelers.
Prior to the release of PWA, Jamia had launched native apps for both iOS and Android, but with the release of PWA, the company's traffic skyrocketed. The conversion rate for hotels and flights increased by more than 30%, while the bounce rate fell by nearly half.
Pinterest's PWA is a data-friendly and speedy option for users, with low bandwidth utilization, push notifications, and offline functionality. Beautiful Computer Tables
As a result, Pinterest saw a 45 percent increase in income from
user-generated advertisements, a 50 percent increase in ad click-through rate,
and a 50 percent increase in user engagement.
8. 8. Make My Trip
Make My Trip is India's most popular online travel agency.
They experienced high bound rates and high client acquisition expenses before
introducing the Progressive Web Application firewall.
To address this, Make My Trip opted to invest in Progressive
Web Apps (PWAs) in order to improve their user experience while also maximizing
their budget. Tips For Mobile Home Sale.
9. 9.Pure
Pure Formulas is a well-known online health and supplement
company based in the United States. Pure Formulas eliminated a slew of issues
with the help of PWA, including high cart abandonment rates, poor page load
speeds, and stalled checkout.
More specifically, its PWA results in a 20% increase in conversion rate across all modern browsers, a 20% increase in revenue, and a 10% increase in average order value
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10. Flipkart
The Progressive Web Application of Flipkart, India's largest
e-commerce store, is another remarkable example. Flipkart Lite is their
Progressive Web App, and it has helped them increase conversions by 70%,
re-engage customers, and increase time spent on site.
It's also worth noting that, because the majority of mobile
visitors in India access the site via a 2G network, PWA's fast-loading page
feature and offline functionality are quite valuable.
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According to a Flipkart poll, this new technology accounts
for more than half of their visits. Furthermore, the conversion rate from their
excellent PWA is far higher than that of other sources (mobile web and native
app).
1111. We go
We go’s Progressive Web application provides consumers with a seamless experience thanks to its quick page load. Furthermore, its mobile conversion rate increased by 95%, while the drop-off rate reduced by 20%.
Furthermore, the app's automated fill-in option for
logged-in users contributes significantly to the overall user experience.
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